‘Big Data’, ‘analytics’, ‘machine learning’, ‘AI’…the list of misused and misunderstood terms grows exponentially the more technology evolves. Of course, most IT executives understand the definitions and capabilities of emerging technologies, and many even see the opportunities that are possible – it’s the business executives that may need further explanation. I’ve heard many variations of the same story. A CEO walks into a meeting inspired by a new buzz word they read about in an airline magazine. They don’t exactly know what it is, but they know they need it. The problem lies [ … ]