CMO

Back to basics: CRM Challenges in the Midmarket

It’s surprising how frequently we hear of midmarket technologists and marketers still battling CRM implementations, upgrades and migrations. Which provider best integrates with existing infrastructure? How can we ensure data quality? Can users trust accurate representation of the information they log? Then again, the most important lessons are the hardest ones learned. The last three [...]

2017-09-01T14:22:36-04:00June 15th, 2016|Categories: Blog|Tags: , , , |

Boardroom Events Honors Midmarket Executives and Vendors at Spring 2016 Forums

Boardroom Events today announced the winners of its Awards of Excellence in the Office of Midmarket CIO and Midmarket CMO as well as Vendor Excellence Awards showcasing some of the very best in technology and marketing collaboration. Presented at the Spring 2016 Boardroom Events Midmarket CIO Forum and Midmarket CMO Forum, these awards recognize powerful [...]

2017-09-01T11:16:23-04:00April 12th, 2016|Categories: News|Tags: , , , |

Changing the Culture: Collaborate to Reach Digital Customers

Rarely are marketing executives afforded the time to commiserate openly around common pain points. At the leadership roundtables that kicked off the Spring 2016 Midmarket CMO Forum yesterday in Orlando, dozens of midmarket CMOs came together for just that purpose. Processing and delivering useful data to drive marketing decisions is a universal challenge, but providing useable customer data for Sales teams to "be a greeter at the [...]

2017-02-26T12:07:54-04:00April 4th, 2016|Categories: Marketing|Tags: , , |

Vendor Roundup | A Guide to Boardroom Events’ Spring 2016 Solution Providers

This year’s spring forums includes more than 60 exceptional solution providers convening next week in Orlando. These companies are not just sponsors for Boardroom Events forums, but also trusted members of the Boardroom Events family. Technology and marketing executives that attend our forums know that these solution providers are leaders in their space. They endeavor to functions as [...]

2017-02-26T12:08:15-04:00March 29th, 2016|Categories: Blog, Top Solution Providers|Tags: , , , , , , |

ANNOUNCEMENT: Midmarket Executive Award of Excellence Finalists

Each Forum cycle, the Boardroom Events team continues to be astounded at the wealth of incredible collective knowledge and expertise of our executive attendees. The Spring 2016 cycle is certainly no exception. Dozens of applications and nominations were culled to determine the most clearly articulated cases of executives best leveraging vendor partnerships to benefit overall business outcomes. Without [...]

2017-02-26T12:08:16-04:00March 25th, 2016|Categories: Leadership|Tags: , , , , |

Keep Your Competitive Edge in a Fast-Changing World

It's Time for CMOs to Lead Strategic Planning from the Outside In By Sheryl Pattek, Vice President, Principal Analyst Serving CMO Professionals, Forrester There’s a particle accelerator in the basement of one of the most celebrated art museums in the world — the Louvre. It's a piece of technology in the most unlikely of places that [...]

2017-02-26T12:08:16-04:00January 8th, 2016|Categories: Blog, Strategy|Tags: , |